Marketing & Strategy
We are fluent in traditional and electronic marketing, enabling us to create a broad and consistent campaign that effectively spans print, radio, TV and the Internet. This allows you to reach out to a potentially segmented audience.
Research → Focus
Prior to any campaign we evaluate your company, your current market position and your client-base. We will then create a focused marketing campaign engineered to target your ideal customers and deliver the results you are looking for.
Start a Conversation
Marketing is not broadcasting. Social media and web marketing allow you to leverage your traditional media buys by facilitating interaction and community. Promoting interactive media alongside traditional marketing avenues builds brand awareness, clientele and long-term relationships.
We live in a world where consumers actively resist marketing. So it's imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other. ~ Seth Godin
Analyze and Refine
Once the campaign begins, we continually measure and analyze the campaign and show you where you are succeeding and where there is potential.
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Marketing & Strategy
Inbound marketing is designed to put you at the fingertips of people looking for what you have to offer. When they come to your website, they're a visitor. When they identify themselves to you, they're a lead. Turning leads into customers is called conversion.
Studies consistently show significantly higher R.O.I. for inbound rather than outbound (traditional) marketing and advertising.
Your website, as outlined herein, is already designed to serve as a solid foundation for Inbound marketing and the conversion of visitors into leads and then customers. SEO is the most important first step of Inbound Marketing. It interleaves with other results-oriented activities.
Examples of additional Inbound Marketing elements
- Social media activity, such as your blog and Twitter posts
- LinkedIn company and sales staff pages and posts
- Articles in high-traffic publications and websites
- Placements in directories
- Blog article dissemination
- Backlink propagation
- Click-through ads in LinkedIn and Google - sharply focused on your target demographic
Online ads should be designed to bring self-qualified leads to matching landing pages on your website. Ads for your CEO E-Books would be an excellent starting point. They can immediately begin raising your profile while organic SEO takes effect. While there is a small one-time cost associated with ad and landing page creation, Google charges only by click-through from ad to your website. Daily budget limits can easily be set and adjusted. Detailed metrics are available from all ad publishers as well as from your website analytics.
Filling the sales funnel with leads is essential to any business. Your website is designed to help you do just that by turning visitors into self-qualified leads that contact your sales professionals via phone or email. The cost per lead generated is generally much lower than other methods such as cold-calling or traditional advertising.
An Inbound Marketing campaign can be planned in advance and launched any time after your website goes live. Please let us know if you're interested in discussing further.
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Identity and Branding
Branding is about messaging. We begin by working with you to develop a broad understanding your organization's values and goals. This enables us to develop a clear brand message that is in sync with your business plan.
It takes a particular combination of creative imagination and critical business sense to develop a successful brand. Our marketing and design team has years of experience creating brands that convey the right message while remaining distinct, memorable and flexible.
Branding also sets the direction for all subsequent marketing work, including websites, radio spots, social media campaigns, print ads and more. We excel at extending your brand beyond the logo, to color pallets, print templates, and more. We make sure that your company projects a consistent and appropriate image.
We love talking branding. Get in touch >>
SnapDesign Identity Work
Print Design and Creative
Design isn't our hobby, it's our passion. Our designers are devoted to executing innovative, long-lasting solutions across a variety of mediums.
Form Follows Function
Unnecessary frills can clutter the view and obscure your message. Clarity and purpose are paramount, and thus our design work is guided by what we want it to achieve. We begin by establishing tangible goals and then develop products that work in tandem with your business model.
Printed material remains an essential part of our lives. We relish the challenges and rewards provided by the medium. Newspaper and magazine ads, product labels, business cards and stationary all provide you with opportunities to set yourself apart. As experts with years of experience in the field, we can develop flexible solutions that generate a solid return on your investment.
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Original Hockey Hall of Fame
Web Design, Apps and Programming
Fish in Water
Our website team consists of designers and programmers who are immersed in the potentials of their fields. All of our websites are entirely custom-designed to match the priorities of your organization and resonate with the concerns of your customers. Likewise, our adept programmers are eager to tackle a range of challenges, including custom content management systems (CMS) and dynamic database integration that will enable you to keep your site lively and up to date.
Beware the short-term gains of tricks and gimmicks! Search engines like Google are driven by the goal of connecting users with useful content. That is why we focus on helping you develop compelling content that is valuable to your potential customers. We believe in clear intuitive site architectures and semantic programming. This long-term strategy is bolstered by thorough social media integration, including blogs, Facebook, Twitter and more.
The remarkable rise of smartphones and tablets has created new demands and new opportunities. The possibilities are astounding. We can help your business harness this potential and connect directly with customers through mobile-friendly websites and uniquely designed apps.
We love talking websites. Get in touch >>
Student Transportation Services
What exactly do you need your system to do? Where does it hurt? What benefits are you seeking? How are you going to get those results - and how will you seize the best return on your software investment?
Real-world needs analysis is an important feature of our practical approach, and one of the greatest values that we offer you. We'll learn your operations from inside out, understand how people and processes interact, and track the flow of information and activity.
Starts with Needs Analysis, Application Design and Specifications, through to Application Development, Quality Assurance, Installation and User Acceptance Testing. Our programming team is experienced with a variety of technologies.
Friendly, Productive Interface Design
Beyond our reputation for technical integrity, we are also known for creating attractive, intuitive interface designs and friendly, productive user screens. Our graphic designers and strategists have years of experience creating attractive, intuitive user interfaces.
Testing and Quality Assurance
Snap Software offers a wide range of testing services involving independent verification and validation of software performance services, quality assurance planning, implementation services and Certification for the entire lifecycle of a software project.
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Case Management Software
Hosting and Domains
We are in control of your website at every step, and this includes hosting. All of our websites are hosted and maintained on our own servers, eliminating the complications of a third party. It's how we remain accountable to you.
Snap Hosting servers hum inside a tier-one Verizon-MCI Data Centre in Toronto, Canada, engineered for maximum security and availability. Verizon-MCI owns and manages much of the Internet backbone, giving your site the lowest latency and fastest delivery possible to visitors from around the world. Since our servers are located in Canada, your data is safe from the US Patriot Act.
Intelligent Layered Security, including stateful packet inspection to proactively block DoS and DDoS attacks, viruses, spam, worms, spyware, trojans, and blended threats (without relying on signatures for true Zero Day protection) protects our servers and your web site. Target ports are also blocked and cloaked from hackers scanning for exploitation opportunities
Powerful Business-Class Email
Enjoy the freedom and power of best-of-breed services with Snap Hosting. MDaemon Email Server for Windows is a comprehensive messaging and collaboration solution that provides secure, standards-compliant features to small-to-enterprise-sized businesses.
We love talking hosting. See www.snaphosting.ca for details >>
- Microsoft Canadian Solutions Partner
- Microsoft Hosting Community
- Research in Motion (RIM) Blackberry Alliance Member
- Apple iOS Developer Program Member
- Toronto Board of Trade
- Belleville and District Chamber of Commerce
- Prince Edward County Chamber of Commerce
- Kingston Technology Council
- Ontario Community Support Association